PROFESSIONAL CONSULTING SERVICES
MUSIC LICENSING & PITCHING
LABEL & PRODUCT MANAGEMENT
INTERNATIONAL MARKETING / EXPLOITATION
TRADITIONAL, LIFESTYLE & TOUR MARKETING, SUPPORT & PROMOTION
ONLINE MARKETING & SOCIAL WEB DEVELOPMENT
MEDIA RELATIONS & PUBLICITY (WRITTEN PRESS, DIGITAL & TV)
INDUSTRY OUTREACH / MARKETING
DIGITAL DISTRIBUTION & SALES
We tailor each strategy to the client’s needs, adjusting to their budgets and expectations, while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publishing, established or independent company… Whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, Criteria can help. We will complement your efforts in a broad array of areas and offer 20+ years of experience in the Latin market.
With over 20 years of expertise in the music industry, our company has created a network of international influence allowing us to deliver results for clients all over Latin America, the U.S.A. and Puerto Rico. Since it’s founding in 2011, the company has played a key role in the development of the careers of such artists as Enrique Bunbury, Moderatto and The Claxons, among others.