Criteria Entertainment fills a void in the marketplace offering artists, labels, publishers and brands a One Stop Shop for the Latin regions, where they can tap the expertise and muscle of a range of specialists and work under a flexible arrangement.
Through us, you are working with a worldwide network of accomplished executives and companies who are experts in everything from Marketing, Promotion and Digital, to A&R, Publicity, Public Relations, Live Events, Synch & Licensing, Brand Partnerships and Artist Management, among others.
Our headquarters are in the heart of Hollywood, but our reach is in all the Hispanic markets of the Americas.
The company´s network can be deployed for clients across a range of Spanish-speaking countries; ranging from overall consulting to specific digital campaigns, media strategies, radio promotion plans, brand integrations and/or TV campaigns, just to mention a few possibilities.
We tailor each strategy to the client’s needs, adjusting to their budgets and expectations, while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publishing, established or independent company… Whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, we can help.
We will complement your efforts in a broad array of areas and offer 20+ years of experience in the Latin market.
The team, a mix of industry veterans and young passionate music lovers, is comitted to artist development and the success of our clients. Our approach combines years of branding and marketing experience, extensive contacts in the underground and mainstream cultures, as well as a comprehensive approach to multi-tiered marketing.