We tailor each strategy to the client’s needs, adjusting to their budgets and expectations while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publisher, established or independent company, whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, we can help.
We will complement your efforts in a broad array of areas and offer more than 30 years of experience in the Latin market.
The team, a mix of industry veterans and young passionate music lovers coming from Germany, Brazil, Colombia, and Mexico, is committed to artist development and the success of our clients. Our approach combines years of branding and marketing experience, extensive contacts in the underground and mainstream cultures, as well as a comprehensive approach to multi-tiered marketing.
Diana Rodriguez Founder/CEO, Criteria Entertainment Rodriguez’s marketing and management firm has been working with Chile’s Mon Laferte and Spain’s Enrique Bunbury, as well as clients Draco Rosa, Francisca Valenzuela, Diamante Eléctrico and Flor de Toloache.
Celebrating 30 years in the music industry and the 10th anniversary of Criteria Entertainment, Rodríguez has recently signed new management clients, including Mon Laferte while continuing to nurture the careers of Draco Rosa, Diamante Eléctrico, and Francisca Valenzuela.