We tailor each strategy to the client’s needs, adjusting to their budgets and expectations while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publisher, established or independent company, whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, we can help.
We will complement your efforts in a broad array of areas and offer more than 30 years of experience in the Latin market.
The team, a mix of industry veterans and young passionate music lovers coming from Germany, Brazil, Colombia, and Mexico, is committed to artist development and the success of our clients. Our approach combines years of branding and marketing experience, extensive contacts in the underground and mainstream cultures, as well as a comprehensive approach to multi-tiered marketing.
Hablar de Diana Rodríguez, de Criteria Entertainment, es mencionar a una de las representantes latinas más sobresalientes del sector musical de Los Ángeles y, quizás, de Estados Unidos.
In honor of the women who have helped push Latin music and culture forward and take it to a global level, the LAMC will recognize a group of leading female executives in their inaugural Wonder Women of Latin Music during this year's conference.
As is the case in many other industries, women in leadership positions in the music business are rare. Women of color in those positions are even rarer. And as they work to move up the corporate ladder, some decide they can make more of a difference by going out on their own.